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The Store of the Future Will Have Mobile at its Core.
It’s a Mobile Planet
In just 5 years, over 7 billion people will have smartphones and mobile devices. This represents a massive opportunity to engage more closely with customers, employees and partners. Mobile strategy is a key initiative for most technology and marketing executives today. Leveraging two and a half years of institutional knowledge in Low Energy Bluetooth, our team is highly qualified to help you unlock the power of iBeacon. We’ll help you combine the latest technologies with the most elegant user experiences, placing focus on an omnichannel solution.
We are not just a top iOS and Android developer. We carefully evaluate business requirements, existing processes, revenue sources, operational pain points and strategic goals before embarking upon any development paths. After all, this is a new channel into your existing business. Your mobile app needs to include the levers necessary to move the needle on the metrics which mean the most.
Our team of experts can help you achieve positive ROI once your app goes live, with best practices for app store optimization, keeping data connections and APIs functioning, populating loyalty programs, procuring mobile devices for employees, MDM, setting security, supporting users, managing app revisions and of course making sure your cloud infrastructure can handle it all.
We can be your guides in your quest for a seamless mobile customer experience. Give us a call.
You will be happy you did.
Founded in 2009, BestFit began revolutionizing mobile strategies for some of the world’s largest retail businesses and enterprises. A little over a year later, BestFit began research and development with what is today one of the hottest buzzwords in Location Based Services news: Low Energy Bluetooth (BLE) technology. BestFit’s approach involves a comprehensive evaluation of existing infrastructure, commerce tools, customer loyalty programs, advertising programs, social strategies and customer demographics. We then create a platform to combine these into a single, interactive channel powering connections between businesses and mobile users. In retail, these connections improve brand loyalty, increase customer spending, lower the cost of acquiring new customers and differentiate our clients from their competitors. In business, they improve employee satisfaction, productivity, and efficiency to levels that produce enormous reductions in cost and create new opportunities for rapid growth and profitability. When you are looking for Android, iPad and iPhone app developers, or to amplify the functionality of an existing app with BLE & iBeacon, choose a partner with world class experience and proven ability to deliver success.
Starting in the late 1970s, the Austin Opry House, later known as the Austin Opera Hall, and Arlyn Studios served as the venue and recording studios for some of the most prolific and abundantly creative musicians who defined a generation. Until the early 90′s, artists including the Red Hot Chilli Peppers, U2, REM, Willie Nelson, Ray Charles, Stevie Ray Vaughan and scores of others helped to create indelible memories for their adoring fans, right here on our property. Now that is pretty cool.
Even though the walls today hold white boards in place of the ring of a Stratocaster, the creativity still pumps through the entire place. The vibe once tapped into by so many of the greatest musicians of all time is now channeled through our mobile app strategists, developers and marketers. Tap our creative well and let us develop your mobile strategy today.
Our headquarters are in Austin, Texas, a hub for mobile app development, but we have tapped some of the best mobile experts and Low Energy Bluetooth specialists from around the world to help bring your mobile vision to life with iBeacon.
Erik is an entrepreneur to the core. A child of the internet from birth, his education and experience is centered around harnessing the unbridled power and opportunity that has disrupted every industry on earth. His experience spans business, technology, marketing consulting, planning, development, and management for a wide range of projects across retail, education, energy, healthcare, real-estate, manufacturing, service, and government sectors. McMillan maintains an in-depth understanding of how and why information technology advances business and marketing performance.
Erik holds his Bachelor’s degree in Management Information Systems from the University of Texas and currently sits on the Board of the UT MIS.
Bret brings a deep operational background that includes leading product development and marketing teams, driving business development and channel partnerships, as well as fundraising and business investments. Most recently, Bret was a co-founder and Managing Partner of Austin Management Partners overseeing the search and execution of acquisitions, as well as leading key consulting projects focused on both marketing strategy, valuation and fundraising for clients. Bret spent 2 years running Maverick Solutions, an AMP portfolio company, where he oversaw all key operations. Prior to AMP, Bret spent 5 years at Dell where was responsible for the Consumer Services planning and product management organization, a $1bn business. Bret has a BA in Economics from Wake Forest University, and an MBA from The University of Texas at Austin.
A software industry professional with over 15 years experience in technology management and marketing, with a focus on search and knowledge management, Christopher is responsible for Product Development at BestFit. Prior to joining BestFit in 2012, Christopher spent more than six years and held a variety of Senior Product Management roles at Vignette Corporation where he was responsible for the Integration, Process, and Analysis product lines. Additionally, he was responsible for the Virtual Repository, Taxonomy, and Search Services within Vignette V7, the company’s flagship Content Management product suite.
Prior to BestFit, Christopher was with Netscape Communications Corporation where he managed a variety of groundbreaking products including Netscape Navigator (Gold), Netscape Media Server, and Netscape Enterprise Server, the company’s flagship web application server.
Debbie brings to the company more than 25 years of customer experience, building strong long-term relationships. Previous to BestFit, Debbie was the VP of Real Estate Sales at QuantumDigital where she worked for 10 years and was instrumental in creating the acclaimed Ignite Real Estate Marketing Summits. She secured 3 of the largest independent real estate companies in the country who are now represented in Quantum’s top revenue generators for the company.
She also worked at Dell for 12 years at their onset. Beginning in 1988 she managed the initial team responsible for the creation of the credit and collections department for Dell. Once the department was fully staffed and underway, Debbie moved into the software & peripheral department of the company and became the Logistics Manager for what was named DellWare. She was responsible for the sales support and fulfillment teams where she maintained and grew relationships with Merisel, Ingram-Micro, and TechData.
Gerald McMillan is Chairman of the Board – and directly responsible for the stewardship of the rapidly maturing Bestfit brand. He heads the development of Bestfit’s “It’s a Mobile Planet” strategy, including leading teams responsible for creating Bestfit’s portfolio of industry leading mobility products, and for the constructing of proprietary mobile instruments designed to help reshape the core of global business and government processes.
Dr. McMillan is a graduate of Texas A&M University, earning his PhD from the School of Economics. His range of experience includes television business analyst and nationally syndicated columnist; ownership of firms specializing in TV and Radio program production and syndication, direct response television, music production, and 3D animation for television and film; as well as owning and running advertising agencies with core competencies in public relations, marketing and cross-promotional strategies, and media planning and buying.
Clients served by Dr. McMillan’s companies include the verticals … broadcast (CNN, Turner Broadcasting, FOX Sports), sports (Major League Baseball, the Dallas Cowboys, Rawling’s Golden Glove Awards, AMF (Brunswick, and the PGA), airlines (Southwest, American), retail (Sears, Radio Shack), aerospace (Lockheed, McDonnell Douglas, Boeing), insurance (Aetna, Blue Cross), CPG (Pepsi, Frito Lay), and entertainment (20th Century Fox, Paramount Studios, Dolby.)
Dr. McMillan’s firms’ charitable organization work includes:
Guiding the formation of Major League Baseball’s inner city program, now with over 120,000 children in 200 cities around the world;
“This MLB program’s educational component helps kids realize their potential and work toward receiving college scholarships based not only on athletics, but academics.”
- Roberto Clemente Jr.
Producing and syndicating a national radio program to educate and raise funds for Child Help USA;
“Child Help USA founders have received five Nobel Peace Prize nominations for contributing to the treatment and prevention of child abuse and neglect.”
- Child Help USA
Writing, producing, and syndicating the American Heart Association’s “Help Your Heart” program;
“Help Your Heart Radio provided life saving guidance to a daily broadcast audience of 100 million Americans.”
Designing a program to drive media coverage and financial support to the proud former players of the Negro Leagues Baseball Players Association.
“The NLBPA exists to honor and celebrate the significant contribution of Negro Leagues players both to baseball and to American history … so that Negro League players may be a source of pride and inspiration for generations to come.”- NLBPA
Harness the power of Low Energy Bluetooth & iBeacon to combat showrooming, and captivate your audience with personalized rewards.
Enterprises have the most to gain with the mobilization of the planet. Decades-old legacy systems along with cloud based SaaS solutions that run the enterprise today are quickly being replaced with mobile solutions.
Mobile applications facing your consumer base represent significant opportunities to improve loyalty and to drive order value, store traffic and repeat purchases.
Low Energy Bluetooth (and iBeacon) is primed to overcome NFC: More devices on the market today have Bluetooth 4.0 capability than they do NFC chips.
Mobile App Development Process
Phase One: BlueprintWe start with a blueprint. This is where we lay it all out. We look at your audience, your needs, your budget and what you hope to accomplish with your finished product. This is the foundation, where we dream big and then hone in on the vision you have for your product. We want to develop something that is beyond what you thought was possible and this is where it all starts.
iBeacon makes BLE a highly effective marketing tool, right now. 205 million iOS devices already in the hands of your customers have the capacity to be configured to become an iBeacon receiver or transmitte
Mobile Apps We've Built
Low Energy Bluetooth (BLE) is built specifically to consume small amounts of energy and make phone batteries last longer.
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